Part 1 : How to motivate customers to buy.

Discover 6 display types that hit the spot!

1. The mass display, which presents a large volume of products to create a feeling of abundance. This is useful during sales and promotions. 

2. The variety display, which presents a sample of the various product types available in the shop. But avoid overloading your display with too many products. This creates “visual noise” and makes it less eye-catching.

3. The selection display, which only presents part of the shop’s range. It focuses on one product category or a specific theme.

4. The prestige display, which only presents a few products - or perhaps just one. This type of display is used to create a feeling of luxury. 

5. The “wow” display, which surprises customers and piques their curiosity. This is often used during the festive period, for example moving Christmas displays. 

6. The brand display, which highlights one or more brands.