How to encourage customers to step inside your shop?

The appearance of your shop window is a vital tool for encouraging customers to enter.

Your window display is the first thing potential customers see. So, how should you lay it out? What colours should you choose? What type of lighting? These choices are anything but trivial. The attention you devote to planning and refining your display is essential. It must be clearly visible, well-lit and showcase your merchandise. But while beautiful, inspiring and balanced decor will help snare passers-by, it is not enough: there are a vast array of strategic tricks to boost its impact. Creating a powerful display requires careful reflection: the overall layout follows precise marketing rules. Don’t be afraid to use the services of a window dresser. 

Did you know?

30 to 40% of your turnover depends on the impact of your window! 

Want to learn more about this topic? 

In this guide, we give you 41 tips on how to achieve the best results when designing your window.