“Retail eco-design” - what is it, and what are its practical implications?

Definition

Reflecting on the means of producing the goods and/or providing the services required to refit a retail unit, Retail Eco-design is part of a circular “zero waste” philosophy: it encompasses the principles of Retail Design (functionality, accessibility and appearance), as well as the environmental impact of this design.

It is both simple and accessible. Salvaging furniture found on second hand platforms is eco-design by nature, and is often as cheap as, if not cheaper than, buying from the “Swedish giant”.

Why are more and more retailers adopting this ethos?

Followers of Retail Eco-design use materials or furnishings with sustainable, modular and timeless qualities. They also favour short supply chains. Health also plays a role in the choice of materials: they opt for natural, certified materials, free from glues and solvents (Ecocert, LED, FSC, etc.).

According to the Retail specialists at hub.brussels, shopkeepers who incorporate Retail Eco-design into their business do so both for ethical and financial reasons. An eco-friendly space is a space open to all, operating on the basis of universal respect. “The business owners who come to see us often have limited funds to invest in refitting their store”, explains Nicolas Dehon, Startup coach at hub.brussels. “Generally, the business idea needs to be circular in order for the store to be designed in such a way. Obvious examples are shops selling organic produce, refills and second hand goods. ”

Saving money and the environment are not the only benefits of Retail Eco-design: “Design is the tool that applies a concept and a visual identity to a retail premises”, Thibaut Surin reminds us. “It allows a business to set itself apart from the competition, by giving its customers a unique experience. ”

Retail Eco-design is therefore a positive trend for any retailer hoping to make a difference within their sector. It is encouraging to think that “eco” will soon be more than just a prefix; it is set to become the norm for retail design in Brussels.

What good habits should we adopt when buying materials or products?
Before purchasing materials, consider the grey energy required to manufacture the product - in other words the energy needed to produce, transport and dispose of materials (more information here).

Here are six tips to help you:

Buy second hand and extend the lifespan of products.
Choose recycled and/or recyclable materials.
Choose locally made products (Belgian or European).
Choose single-material products, for easier recycling at the end of their useful life. Products consisting of multiple materials make recycling more difficult, or even impossible.
Take advantage of modular design.
Choose eco-design products.

Want to learn more about Retail Eco-design?

In this guide, we give you 43 tips on how to achieve the best results in your retail eco-design project. Still not sure? We strongly recommend seeking professional advice to improve, refine and implement your plans.