Without effective communication, you have no customers!
Your story, your knowhow, your speciality, the spirit you breathe into your shop... all of these factors are an integral part of your USP. Convey them clearly to existing and potential customers.
Nothing is more frustrating than not being able to find a shop because it is poorly signposted: a clearly visible sign and a legible street number, in a contrasting colour, placed to the right of the door may seem like minor details, but they make a huge difference!
People also like to know what makes you unique. This builds a respect for your business that goes beyond the products you sell.
- How can you communicate your identity?
- Which aspects should you communicate?
- How can you communicate effectively to capture the attention of customers?
Many options, and many spaces, are at your fingertips: follow our guide!
In this guide, we give you 47 tips on how to communicate effectively with your (potential) customer, from the street and inside your shop.
