Getting ideas from other Sensory Marketing practices
The padlet
(only in French)
You are provided with a “padlet” or “visual wall”. It contains links to a hundred additional resources collected from a watch (key data, case studies, videos, visuals, etc.). Use them to complete the application examples highlighted in the preceding sections.
The goal is to get ideas from what has already been implemented or tested in consumption universes which are more or less similar to yours in order to innovate in your retail area.
Accessing the padlet is easy: simply read the QR code below with your smartphone camera or click on this link: https://padlet.com/hpersod/zlq62e8n5aa0
Padlet structure:
The number in parentheses indicates the number of additional resources in each category.
- Storytelling-events (45)
- Shopper Marketing-Phygital (44)
- Sound-auditory (25)
- Olfactory (21)
- Visual (17)
- Gamification and VR (11)
- Tactile-taste (9)
- Events players (9)
- Luxury (7)
Note: despite the recent updating of our watch, some links may no longer be active at the time you want them.
Your turn
Are you convinced that sensory marketing provides a real commercial asset?
You're wondering how you can implement the strategy in your own business?
First, read the nine Retail Ecodesign guides published on our agency’s website carefully: https://hub.brussels/en/practical-guides-to-optimise-your-shop/
The nine themed guides present the best way to promote your business at no extra cost, while protecting the environment.
After reviewing the eight guides, you can plan one or more visits to different retailers in Brussels to:
- Define the objectives and phygital (1) and “environmental” systems they suggest
- Discover how retailers use the five senses
(1)A contraction of the words physical and digital. “Phygital” commerce is a physical point of sale which includes and uses the data and methods of the digital world in order to increase its turnover.
Link to the document to download
