Boost sales through visual merchandising!

When showcasing your product range (also known as merchandising), there is one basic aim: to boost sales. Every effort you make and every initiative you take has this one goal in sight. By making your displays more appealing, you can attract more customers, who will not only make planned purchases, but also so-called impulse buys (often with large profit margins), which can account for around 55% of all sales

More info on Marketing Etudiant

Never forget that the product must always be the star of the show: props, furniture and decor are just helpful tools.

In the 1950s, successful merchandising was based on five fundamental rules: Kepner’s 5 Rs:

the right product (a product mix that is diverse - in terms of quality, price and appearance - and well-presented (shape, colour, packaging, etc.));
in the right place (the layout of products in a shop matters);
at the right time (special events, holidays, seasons, etc. can encourage customers to spend more);
at the right price (this must be justified and justifiable, in light of the technical characteristics of the product, its energy efficiency, etc.);
in the right quantity (the product must always be available, so make sure to have sufficient stock).

These days, merchandising encompasses broader concepts and generally includes:

finetuning your range (nature and volume of stock - pricing);
management of the space allocated to each product and brand;
layout of the shop floor and accessibility (see our guide “customer flow”);
visual merchandising (the subject of this guide);
point of sale advertising (see our “communication” guide).

The key principle to remember? Displaying your products with care gives your customers the impression that they have come to the right place, that they are in the hands of professionals and that they will find what they are looking for in your shop.

Want to learn more about this topic?

In this guide, we offer 27 tips on how to perfect the display and presentation of merchandise, make your store user-friendly and create an environment that fosters sales.